biamp product brochures
All product collateral needed a complete visual and content overhaul. There were seven product brochures and two cluttered product catalogs with outdated branding. I streamlined the messaging, focusing on the core competencies of the product. I then led a redesign of all the print collateral. The photo selections needed to compliment the deeply technical nature of the product by conveying the spaces in which the product worked best.
Scope:
Creative Direction, Image Procurement, Content Development, Fact Checking and Final QA Review.
Vocia Product Family
For Vocia, the life safety and paging product, I chose open, architectural photos that expressed public gathering and the movement of large crowds.
Tesira Product Family
For the Tesira project line we combined images of business meetings and images depicting nature to communicate the broad reach of the product and the fact that it can adapt to many different environments.
Devio Product Family
The Devio product was focused on the human connection that it enabled and I directed a photo shoot to help push product understanding and adoption. To achieve this I met with product managers, engineers, and photographers and researched a variety of venues that would help capture the modern “huddle room” environment.
