swearingen creative

The key message for this campaign was “Install. Connect. Done.” I led the team that created a wide variety of campaign assets which consisted of  landing pages, ebook, white paper, emails, blog posts, videos, and sales tools. The blog and email content grew more technical as the campaign progressed. Not only did we tout the technical merit of the microphone, but did so in a way that was visually interesting and unique. We accomplished this with collages containing bright colors, technical illustrations and imagery. 

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Scope:

Creative Direction, Design, Copy Writing, Liaison with Developer, Project Management